• Empowerment Team

  •  
  • Case Study: Feed The Hungry

  •  

Powerful Personal Branding Strategies To Kill Your Competition

By Empowered Woman On June 4, 2010 Under Branding You Inc, Newsletter

What do the big boys have in common when it comes to branding themselves?  Well, they use branding strategies to go fishing with - (and guess what), your the catch!

But you might be wondering how you can do the same especially since you don’t have a  MacDonald’s budget of a few million dollars handy.

There are some easy branding strategies that you can implement with very little effort or money.

  • Your competition may be big and have tons of product that you certainly can’t compete with. So what do you do?  You sell one thing only.
  • If your competition is a big corporation that comes across as warm as a cold shoulder, then you become warm and approachable.  You do this by giving your message personality through the use of special warm colors, graphics that appeal and a no hype approach without making your audience seem like they have no brains about them.  I hate advertisements that dumb me down and so I go out of my way to avoid the product.
  • Think about how you can be the leader of the pack by setting a trend about a specific thing that you are passionate about.  For example, I live off the grid and have branded myself as the off the grid marketer that can help anyone make it online even if they live way up North, in the woods, and without internet access.
  • Use your face as your brand, the way you look, the way you talk, the way you laugh.  Let people see you as the person they will want to contact because they will know that you are all about fairness and honesty.
  • Although you can’t deliver your pizza for FREE within 30 minutes like Domino’s, it’s important that you have some type of slogan.  Our branding site has “Brand Positioning Made Easy”.  Our Empowered Women Entrepreneur says “Branding You As The Expert”.  Get the idea?

So what personal branding strategy fits you the best?

Hopefully, you will be able to use them over time. It’s through branding yourself that you will explode your profits.  But sitting on the fence and not doing anything about branding yourself, will only give your fence lumps and burns.

Many online marketers don’t even bother with branding themselves as the expert in their field and they are missing a great resource that is barely tapped into right now.  As it stands, personal branding is the new strategy of online marketing and is just now developing in a huge way. You can be ahead of the curve because people are hungry for someone to trust.

And who better to trust than you?  If you believe in yourself, and what you have to offer, then pick one or all of these personal branding strategies and get out there and kill your competition by using this advanced knowledge.

Share Your Thoughts

Add a comment

  • Avatars are handled by Gravatar
  • Comments are being moderated

CommentLuv badge

Anti-Spam Protection by WP-SpamFree