Landing Pages Tips Made Simple

By Empowered Woman On April 19, 2010 Under Attraction Marketing Tools, Video Training

You search and you land on the page you were looking for. That’s a landing page made simple.

And that’s why landing pages are so important and can have a really big impact on your business. They not only are used for branding yourself but will either drive away traffic or keep your viewer there wanting more.

You have to give your viewers what they want right away and there are several key elements you need to have on your landing page that will do just that.

Below is a breakdown of these elements and the video shows you how to do just that using the free Weebly tool. Nothing could be simpler and yet the process might seem quite complicated to some. That’s why this breakdown will greatly help you to understand how a landing page can be properly constructed to get the results you want.

Some key landing page tips will need prior to constructing it:

create your landing page in alignment with what your visitor is looking for. A good example is a specific product ad with a link to that product. That’s good. What is not so good is clicking on an ad for one thing and getting something else instead.
landing pages must move people and build trust between you and the reader.
it must easily show the viewer what it’s all about
it must convince your visitor that your product is the one they are looking for. (Copywriting classes will be part of your education here at Empowered Women.)

Here are 5 crucial structural elements you will need:

a pre-heading which introduces the problem
a main headline which continues the problem, spells out features, advantages and benefits in only a few words
a sub-heading which further explains to the visitor why they should continue to read
bullets points to make your argument
a call to action to capture your viewer’s contact information by offering a free offer of some kind, newsletter, video or audio etc.

The video below spells these elements out and shows you how easy Weebly can do the job for you. You don’t need to stress over this process and you don’t need to spend tons of money doing it either.