Case Study: Chapin Home Builder Understands Power In Personal Branding

By Empowered Woman On August 31, 2010 Under Branding You Inc, Marketing Case Study

A local home builder in the Chapin, South Carolina area came to us for his personal branding needs.

Chapin Home Builder

Our goal was to set up Chapin Home Builders as the go-to person in home building in the area he wanted to cover.

A great part of our work involved choosing the keywords that did not have the highest competition but that would also rate for his desired area.

A result of our research led us to use these next keywords: chapin home builders, sc home builders, home builders sc, Chapin new home builders, Chapin renovation contractor sc, sc renovation contractor, chapin contractor, irmo builders, irmo home builders, irmo contractors, irmo renovations, irmo remodeling.

The next step was to create a website that would speak to the client looking for a trustworthy individual who could be reached when needed.

Once the website met with the client’s approval, we then submitted it to all the major search engines as well as making sure the local engines knew where he was. Since a blog is part of the site, this client has the ability to keep in touch with his clients by posting information in keeping with construction issues.

For a brand new site, Chapin Home Builders is already on page one of Google for keyword chapin home builders.

Some recommendations for increasing this site’s performance would be to create videos and add them to YouTube with links back to their site but not forgetting to use the right keywords in the process.

These videos could talk about construction issues do’s and don’ts. The topics are limitless when it comes to making sure that the service you get for home renovations and buiding of a new home is from a contractor you can trust.

It’s through personal branding that the clients you are looking for will find you!