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Archive for the ‘Marketing Case Study’ Category

Guru Secrets Feed Hungry Kids

By Empowered Woman On January 2, 2012 No Comments

Here is an example of how a retired before 40 internet marketer  decides to make a difference in this world by feeding the hungry.

It stands to reason that this internet marketing millionaire has found the solution to making money online and what is so great, he’s ready to share all of his secrets with you while you are learning and feeding the needy.

It’s a win win situation for everyone.

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Case Study: Fat Burners For Bodybuilders – 3 Page 1 Listings

By Empowered Woman On June 8, 2011 No Comments

Putting their results where their mouth is, Empowered Women Entrepreneur, aka Branding You Inc, are practicing what they preach.

Take Fat Burners For Bodybuilders for example.  Because of simple SEO techniques, this site quickly rated on page 1 of Google in as little as 2 weeks and is still there, now with 3 listings, one in 5th place and one in 7 th and one in 10th.

These screen shots show you the full picture.

Fat Burners For Bodybuilders Google Page 1 ratingsHow did Fat Burners for Bodybuilders get to page 1 of Google so quickly and stay there?  Well truthfully, backlinks to the main site are the keys to great rankings.  But don’t forget that great keyword research is also a must.

Finding money keywords that have great searches but low competition

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Case Study: Branding You Inc Reaches Out To Network Marketers

By Empowered Woman On March 30, 2011 No Comments

Originally, Branding You Inc targeted home based businesses teaching them how to brand themselves online.

Branding You IncAlthough their target market has changed the concepts still remain the same.  The site has undergone a full rework, now speaking to the network marketer who wants to get a branding website up in short order and start earning passive income without having to continuously tweak the site.

The client learns the importance of keywords and how they affect search engine results.  The aim is to position the website targeting a specific product that will rate high in the search engines but will not have too much competition so that it won’t take that long to appear on page 1 of Google search.

It is quite a challenge and a welcome one as both these

Case Study: Business Support Specialists Dominating Local Small Business Accounting Software Field

By Empowered Woman On September 17, 2010 No Comments

Small business accounting is an important aspect for all small businesses. That’s why Business Support Specialists sought our help to identify the weak areas of their site in order to dominate for Accounting Software.

Business Support Specialist

Our involvement covered determining proper keywords, setting up of behind the scenes search engine optimization, creating a video and re-writing the landing page, often known as the home page.

Speaking to the viewer in language that pulled at the possible problems a small business owner might be experiencing is all part of creating an emotional link with the reader.

This is an essential component for branding yourself.

Not everyone is able to determine what the prospect is looking for but with our extensive Fact Finding questionnaire, we are able to determine

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Case Study: Chapin Home Builder Understands Power In Personal Branding

By Empowered Woman On August 31, 2010 No Comments

A local home builder in the Chapin, South Carolina area came to us for his personal branding needs.

Chapin Home Builders

Chapin Home Builder

Our goal was to set up Chapin Home Builders  as the go-to person in home building in the area he wanted to cover.

A great part of our work involved choosing the keywords that did not have the highest competition but that would also rate for his desired area.

A result of our research led us to use these next keywords: chapin home builders, sc home builders, home builders sc, Chapin new home builders, Chapin renovation contractor sc, sc renovation contractor, chapin contractor, irmo builders, irmo home builders, irmo contractors, irmo renovations, irmo remodeling.

The next step was to create a website that would

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Case Study: Branding Yourself In Today’s Market

By Empowered Woman On April 23, 2010 No Comments

Branding is an art in today’s world and it pays if you have someone by your side to help you do it right the first time.

This site puts to use all the branding tools that are being taught here at Empowered Women Entrepreneur.

Branding You Inc

  • Attractive landing page
  • Video to capture attention
  • Free Offer to educate
  • Box to capture viewer info
  • Bullet points for quick read
  • List of Features, Advantages and Benefits
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Case Study: Beautiful Bridal Body Landing Page

By Empowered Woman On March 8, 2010 No Comments

Beautiful Bridal BodyThis site was designed to attract young and mature women who are looking to lose a few extra pounds in order to look their best for their wedding.

Landing pages must have the required components that will take their reader from step 1 to the end step which is to exchange their contact information for the free item being offered as bait.

Landing Page Necessary components are:

  • Headline: catch the eye of the reader and appeal to their emotional need for looking good.  A good headline reports the problem, gives the solution and the benefits all in one fell swoop.
  • Visual appeal: a quick video to get them in the mood. People love video. So keep it short and to the point while still being entertaining.
  • Testimonial: an affirmation
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