Empowered Women Entrepreneur

My very first e-book for my home based small business was entitled “Fill Your Plate and Still Lose Weight!” which was a collection of complete meals for one person consisting of 350 calories each.

My second e-book was a collaborative effort with my business partner.  She and I wrote a book called “Is Your Site Suffering from Lack-O-Traffic-Itis” which is, as you can imagine, a book that teaches small business owners how to increase their website traffic. 

What I discovered is that writing successful e-books for a home based small business can be done quickly and efficiently if you follow some simple guidelines.

Below are some of the tips I learned to help the process move more easily in my own venture:

• Choose a

The old model of brand building has been largely controlled by the technology available at the time . When communication was by paper, we had pictures that conveyed the slogan and message.  This gave rise to the jingle when it went to radio, and then evolved into commercials with the advent of television.

This old model did not allow for audience interaction.  All you could do was not read the copy, turn your radio off or look away from the screen.  Such a branding process left the power of brand building largely in the hands of the originators. The company created its advertising, and people responded to it. 

But thanks to changing times, this is no longer the case.

Branding has now evolved to one of communication.

How?

We now send emails, post in blogs and have

How important are local results to the search engines? Well, just the fact that they place the local results at the top of their results indicates that they take it very seriously. This means you should to.

But if that is not enough to convince you on how local listings can act as a lead generation tool, here are two more reasons:

1. Most people searching for a business in your local area are ready to act.

2. You can reach Mobile searchers. Local listings display on cell phones and mobile search is exploding as more people are using smart phones to find local businesses.

Ok, so where do you start?

Google Local. You will have to set up a free Google account and it may be a good idea to grab a free Gmail account to use as your

For most small home based business owners, getting website rankings is a complete frustration and utter mystery. 

However, when you use a simple website marketing strategy, and follow a well-thought plan of action, your site can soar to the top of the rankings just like magic.

Marie and I invest at least 5 hours a week each in learning these strategies so that we can share them with you. 

And, since Marie has been on the internet band wagon for the past 3 years, she is a walking wealth of information that blows me away every time.

Quite often she will call me to tell me about the latest and greatest software program such as a keyword program that will analyze, compare, and even place a dollar figure on the best keywords on the net.  Using

What do the big boys have in common when it comes to branding themselves?  Well, they use branding strategies to go fishing with - (and guess what), your the catch!

But you might be wondering how you can do the same especially since you don’t have a  MacDonald’s budget of a few million dollars handy.

There are some easy branding strategies that you can implement with very little effort or money.

• Your competition may be big and have tons of product that you certainly can’t compete with. So what do you do?  You sell one thing only.
• If your competition is a big corporation that comes across as warm as a cold shoulder, then you become warm and approachable.  You do this by giving your message personality through the use of special warm colors, graphics that appeal and a no hype approach without

Have you ever read a quote from someone you liked that played the right music to your heart? You felt the power in their words because it hit you between the eyes.

Not only that, but you also see that people around you also GOT IT.  It wasn’t just the message but also the way the message was crafted, the way the words were put together to pluck that string within your soul and  your heart that made you pay attention to the message in the first place.

You might be wondering at this time what this has to do with personal branding, your business and feeling empowered?

It has everything to do with it.  Let me explain.

You’ve often heard the importance of finding your niche so that clients will find you over the thousands of others who are

If you’re like most sales people and hate cold calling your prospects, then attraction marketing along with a solid internet marketing plan may be exactly what you need.

Last year, I met a lady at a nutrition conference that told me she never uses her company sales tactics of in-home meetings, 3-way calls, the 3-foot rule, or bugging her family to view her products.  Instead, she uses various methods to attract interested customers online.

Today, more than ever, sophisticated consumers don’t want to be sold to.  But, they still want to buy.

So, if you can brand yourself as the go-to person in your industry, and set out a series of carefully thought out tactics on the internet, your customers will start to run to you.

You can

You’ve heard it before – attraction marketing can bring prospects directly to you.  But, when viewed from a different angle, how can it support your marketing objectives at the same time?

Every good marketing plan has been created using the key principles of marketing; that is to know your target market, to position yourself as an expert within your niche, and to more importantly, know exactly what your customer thinks and feels.

The number one objective in attracting customers to you should always start with a question.

• Who might be interested in my product, service, or business opportunity?

• What are they thinking, feeling, desiring or looking for?

• What problem do they have that I can solve?

You see, without a crystal clear vision of who your target market is, you will end up wasting your time, energy, and a whole