Empowered Women Entrepreneur

In my article on local engine submission, I went over some key items that need to be taken seriously if you want your business to be found by the local searchers who want to find solutions to their problems.

This video will visually explain all the essential and little known steps that you must take to achieve a local engine submission listing that gets found right away.

How important are local results to the search engines? Well, just the fact that they place the local results at the top of their results indicates that they take it very seriously. This means you should to.

But if that is not enough to convince you on how local listings can act as a lead generation tool, here are two more reasons:

1. Most people searching for a business in your local area are ready to act.

2. You can reach Mobile searchers. Local listings display on cell phones and mobile search is exploding as more people are using smart phones to find local businesses.

Ok, so where do you start?

Google Local. You will have to set up a free Google account and it may be a good idea to grab a free Gmail account to use as your

For most small home based business owners, getting website rankings is a complete frustration and utter mystery. 

However, when you use a simple website marketing strategy, and follow a well-thought plan of action, your site can soar to the top of the rankings just like magic.

Marie and I invest at least 5 hours a week each in learning these strategies so that we can share them with you. 

And, since Marie has been on the internet band wagon for the past 3 years, she is a walking wealth of information that blows me away every time.

Quite often she will call me to tell me about the latest and greatest software program such as a keyword program that will analyze, compare, and even place a dollar figure on the best keywords on the net.  Using

If you’re like most sales people and hate cold calling your prospects, then attraction marketing along with a solid internet marketing plan may be exactly what you need.

Last year, I met a lady at a nutrition conference that told me she never uses her company sales tactics of in-home meetings, 3-way calls, the 3-foot rule, or bugging her family to view her products.  Instead, she uses various methods to attract interested customers online.

Today, more than ever, sophisticated consumers don’t want to be sold to.  But, they still want to buy.

So, if you can brand yourself as the go-to person in your industry, and set out a series of carefully thought out tactics on the internet, your customers will start to run to you.

You can

You’ve heard it before – attraction marketing can bring prospects directly to you.  But, when viewed from a different angle, how can it support your marketing objectives at the same time?

Every good marketing plan has been created using the key principles of marketing; that is to know your target market, to position yourself as an expert within your niche, and to more importantly, know exactly what your customer thinks and feels.

The number one objective in attracting customers to you should always start with a question.

• Who might be interested in my product, service, or business opportunity?

• What are they thinking, feeling, desiring or looking for?

• What problem do they have that I can solve?

You see, without a crystal clear vision of who your target market is, you will end up wasting your time, energy, and a whole

IF you’re a new marketer to the online scene, the importance of backlinking may be eluding you at this time.

So what are backlinks?  Backlinks are links that point to your site. The more links that point, the more search engines are alerted that your content is important and are more likely to rate you on first page if enough links overpower your competitors.

Two types of backlinks exist, one-way links and reciprocal links.

One-way links go only in one direction such as a link that leaves your site to another site or comes from another site to yours.

A reciprocal backlink goes both ways, to and from the site pointed to.

It seems that one-way backlinks have it over reciprocal ones since these types of links are basically harder to earn and therefore more valuable.

Take Google, for example. It’s a growing entity that is constantly learning and changing.  It doesn’t only look at keyword