Case Study: Beautiful Bridal Body Landing Page

By Empowered Woman On March 8, 2010 Under Branding You Inc, Marketing Case Study

This site was designed to attract young and mature women who are looking to lose a few extra pounds in order to look their best for their wedding.

Landing pages must have the required components that will take their reader from step 1 to the end step which is to exchange their contact information for the free item being offered as bait.

Landing Page Necessary components are:

Headline: catch the eye of the reader and appeal to their emotional need for looking good. A good headline reports the problem, gives the solution and the benefits all in one fell swoop.
Visual appeal: a quick video to get them in the mood. People love video. So keep it short and to the point while still being entertaining.
Testimonial: an affirmation by a user that the program works. Testimonials build trust in you and in the product you are trying to inform the reader about. This can be done as an audio, a video or even just as an email signed by the person in question with details on how to reach them.
Give away: 2 free ebooks that will educate and could save them money. You want something from your reader, so you have to give them something in return. So in exchange for their contact information, a free gift, or subscription offer is always preferred. Then you have permission to continue building your relationship with your client over a period of time. This will create trust and confidence in you as the go to person they need to reach to solve their problem.
Call to action: a direct link to a health coach ready to follow their progress. You cannot let your viewer leave your page without having a call to action.

Beautiful Bridal Body has applied all the criteria needed for a good landing. Congratulations!