Backlinking Importance

IF you’re a new marketer to the online scene, the importance of backlinking may be eluding you at this time.

So what are backlinks?  Backlinks are links that point to your site. The more links that point, the more search engines are alerted that your content is important and are more likely to rate you on first page if enough links overpower your competitors.

Two types of backlinks exist, one-way links and reciprocal links.

One-way links go only in one direction such as a link that leaves your site to another site or comes from another site to yours.

A reciprocal backlink goes both ways, to and from the site pointed to.

It seems that one-way backlinks have it over reciprocal ones since these types of links are basically harder to earn and therefore more valuable.

Take Google, for example. It’s a growing entity that is constantly learning and changing.  It doesn’t only look at keyword optimization but also at a site’s popularity. You get popular by having backlinks pointing to your site.

But not all backlinks are created equal.

It stands to reason that a link from a site that has no page ranking will certainly not equal a link from a site that has a higher page rank.

And that’s why there is a specific strategy that one can follow to ensure that the links you create are from higher page rank sites.

Certain criteria do apply when backlinking:

•    Use proper anchor text in your backlink. An anchor text is the word you create your link from to another site. Make sure if your anchor word is hammer that it points to related information at the other end of the link.

•    Choose sites that have a page rank above zero.

There are several places you can create backlinks pointing to your site from:

1.    submitting articles to ezines that point back to your central hub
2.    bookmarking your site on social bookmarking sites such as Digg, Spurl, Mixx, MisterWong.  There are tons of these types of sites.
3.    leaving comments on blogs or forums
4.    using Twitter, Facebook, LinkedIn etc, to point to your site
5.    creating press releases that announce new information you may be sharing

For some people, backlinking is a mundane and boring exercise.  There are tools that will facilitate the job and our empowered team uses these tools to help our Branding You Inc clients experience quality backlinks that rate high in search engines to boost their site. for more favorable Google ranking.

This three minute video teaches you a simple backlinking strategy that can have you creating 10 backlinks in about a half hour.

Just think what 10 links per day for 5 days a week for 52 weeks can do?  That’s a total of 2,600 backlinks.  Totally empowering!

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